Campari

Campari is an alcoholic drink, a flagship product of the Italian company Gruppo Campari. It is a bitter obtained from the infusion of bitter herbs, aromatic plants and fruit in a mixture of alcohol and water, with an intense aroma and ruby red colour. Campari is distributed in over 190 countries.
The company began in a small bar in Novara: the Caffè dell’Amicizia, purchased by Gaspare Campari in 1860 and where, in those years, the Campari recipe, which has remained unchanged since then, was born and perfected.
Its origins date back to the arrival of Gaspare Campari in Milan in 1862. After years of alternating economic vicissitudes between Turin and Novara, he opens the “Caffè Campari”, first under the “Coperto dei Figini” (now the right side of the Piazza del Duomo, ) then at the corner between Piazza Duomo and Galleria Vittorio Emanuele II. In the back of the shop Gaspare sets up a laboratory in which he creates the elixirs that would make him famous, first of all the Bitter all’uso d’Hollanda and subsequently the Cordiale